Proven strategies to boost your sales using digital marketing
Digital marketing is seen everywhere, especially today. Everyone of all ages, gender, and all races are on their phone daily. Little do they know they are looking at a digital marketing firm.
One of the earliest examples of digital marketing strategy can be traced back to 1994. Netscape Navigator had come on the scene as the first commercial web browser in October that year.
Digital marketing has changed how businesses and companies choose to promote their products. Many companies would promote their items with posters, mailing, and physical copies back in the old days. The way companies have promoted their items has revolutionized throughout the years and is only getting more and more easier for companies. I
But what is digital marketing?
First, let’s start with the question, what is digital marketing, you may ask? According to Mailchimp, “digital marketing,” also called online marketing, promotes brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising but also text and multimedia messages as a marketing channel.” Digital marketing is a new and innovative way to promote your business. With images and videos, it is sure to catch someone’s eye when they are scrolling through their phone. You may not realize it, but you see digital marketing every day you are on your phone or even walking down the street. Digital marketing has taken the world by storm and has only gotten more relevant throughout the years. More and more people lean toward digital marketing rather than physical marketing to promote their brands.
According to WebFX, “The role of digital marketing is to help garner new traffic, leads, and sales for your business by reaching people looking for your products and services. By itself, web marketing is the process of marketing your company online to prospective leads and high value-customers”. Many businesses look to online marketing to promote their items because over 4.3 billion people are on the web, and 2 billion are online shoppers themselves. There are many opportunities that someone interested in your product might invest in your company if you have great online marketing advertisements. Digital marketing can reach people all over the world. Digital marketing is the most effective way to promote your brand and business. There are not many disadvantages to promoting your business through digital marketing. Finding the right person can be all it takes to boost your sales.
Ref: Lyfe marketing
What is an excellent strategist to boost your sales?
Being creative is one of the most prominent strategists when promoting your business online. According to HopOnline, “Being creative in marketing, thinking out of the box, and showing originality is essential for rising above the competition. Offering superior messaging and creative execution can help you connect with consumers in ways many brands are unable to and, ultimately, gain a sustainable advantage”. Being original and doing something that is rarely seen can attract and gain attention when it comes to digital marketing. How many times have you seen the same font, pictures, and ideas on your digital screen? Chances are you have seen lots of the same type of advertisement. You tend to skip these videos most of the time due to the lack of creativity. Digital marketing is a competition that all companies and businesses use today. This is why being creative can guarantee that your advertisement will most likely be more appealing than other companies.
Adding videos can be a significant factor to boosting your sales when digital marketing.
According to quuu “Nearly 85% of internet users in the United States watched online videos in 2018. Additionally, videos are the second most popular form of content among marketers after visual images. About 63% of marketers used them in their content strategy in 2018 as compared to 57% in 2017”.
Videos gain and attract many people to your company and what you are promoting. According to studies, most people decide to watch videos over reading through content, which is why adding videos to your ad may be the game changer to drawing people into your business. According to Quu, “Video content marketing can be beneficial when you do it on your website. In fact, 87% of marketers stated that videos have increased traffic to their website”. Knowing these videos is only a pro when boosting your sales online.
What is search engine optimizing, and how does it make you boost your sales? According to WebFx,” SEO is the process of improving your website so that it ranks highly in search engine results for keywords and phrases related to your business” For example if your company is selling toilet paper. Your search for the words “best toilet paper brand” on your browser, then your toilet paper product run by your company will pop out as the first website to click on. According to WebFx, “Less than 10 percent of searchers advance to the second page of search results” and “More than 30 percent of searchers click on the first results.” That alone should prove to you that one of the most advanced ways to boost your sales using digital marketing is by adding videos to your advertisement.
One of the most common yet beneficial ways to promote your company and boost your sales using digital marketing is the use of social media. Social media has taken over the world and is used by billions of people all over the globe. Promoting your brand on social media can build brand awareness because people want to invest in an easily recognizable brand. This is a way you can gain more traction because your brand will be known by many people worldwide with the use of social media. The biggest name brands around the world, such as Nike, Adidas, Apple, Amazon, and many more high-profile brands, have one thing in common: promoting through social media.
According to CO schedule “90% of people buy from brands that they follow on social media”
Social media is one of the newest and most innovative ways that many brands and businesses can boost their sales.
Many companies nowadays use social media to benefit their businesses and their products. Social media has gotten more sales than actual real-life stores in some cases. For example, Amazon holds almost all the daily products you need in your life, and it is stored on your phone. You can grocery shop, shop for clothes, and buy technology with this app.
Ref: Worldstream
Another strategy that can boost your sales using digital marketing is tracking your target audience. Knowing who your audiences are is more accessible and beneficial for a company because strategically placing your advertisement in correlation with specific targeted audiences will help increase customer buy-in. According to Marketing Women, “aligning your brand with your target audience’s perceptions and preferences — is what will propel the success of your marketing programs”. The strategy of knowing your target audience can help increase engagement with your company because if you know what app and websites your target audience primarily engages in, you can strategically place your advertisements on those apps and websites that your target audience is most active on. Although you can place your ad on any website, putting your website strategically can almost guarantee customers for you.
Another great strategy that is extensively used by many companies out there is the use of customer reviews. According to Greengeeks, “Nearly 90% of customers will trust online reviews, from others as much as they trust other people.” Many people look over customer reviews before buying products. I know this is true because I do it all the time. Before I buy a product, I read the reviews and check how many stars it has been rated. This can be a gamechanger in selling your products. Looking at reviews can relate to many things. Before watching a movie or a TV show, many people look at the reviews to see if it is worth the price. Having good reviews is essential because if you have many good reviews, many people will trust your product and the brand you are selling to your audience.
Customers are the most crucial factor in your business. They should be your number one priority. Making sure that customers are satisfied and happy with your product and your company can impact your sales.
According to keap.com “people tend to hold onto bad memories and bury the good ones…. By leaving a bad review on social media page. you can leave a permanent stain on what was once considered your company’s pristine reputation”.
Customers want to feel wanted and feel like they are in good hands when investing in your company. Having good customer service factors can be things like having a good and fast checkout system, free shipping on orders above a specific price, and a 100% money-back guarantee on products they are not satisfied with.
Last and certainly not least, a strategy that can boost your sales online is using excellent quality images for your products. Like videos, pictures are an essential piece when trying to increase your sales online. Many studies have shown that people are drawn into looking at pictures and videos rather than reading about a product or company. One way to get good photos for your company is by hiring a professional who has experience.
According to Justuno,” 93% of consumers consider visual content to be the key deciding factor in a purchasing decision” without photos of the product it would be impossible for your audience to know and see what they are investing into, with the use of professional pictures your advertisement can be seen as more trustworthy and professional.”
Digital Marketing has changed how we have marketed our products and business. We have come a long way from promoting our company and products and evolved into a new and more efficient way. The first-ever recorded advertisement dates back from the 15th century and has been carried out into this current day and age. Without marketing, it would be impossible to gain access to revenue and build your company. Above, I have listed just a couple out of a hundred ways to boost your sales online with these strategies. Just following and using these strategies can be the difference-maker between you increasing your sales online.
