How to Create Engaging Headlines

Is your website too plain? Do you need more people to stay on your website longer? Engage, explore and further view your website? You’d be surprised how easily you can change this. Here are a couple of suggestions to improve, and make your website grow.

What can you do to get visitors to not bounce off your website?

You’ve done the leg work of getting visitors to your website through effective SEO, but they just don’t stick around. One way is by using a LARGE attention-grabbing titles. You may think this is a waste of time, but attention-grabbing titles are what get people to click on and close the deal. The first thing people see is your title and if it isn’t interesting or it doesn’t appeal to them people will not click on it. From personal experience, if I am looking through search results for computer parts I am looking out for things that appeal to me. For example, if I see something that says “sale” or “lowest price” I am more likely to click on it. Some of the websites do end up being clickbait but their titles trigger the action of further exploring.

What is Clickbait?

Clickbait is false advertising that makes people click on websites or videos. You encounter this a lot on a day to day basis. For example, when you look through your email. There are a lot of emails that say, “congratulations you won an iPhone” Or “you won a trip to Hawaii” These titles make you want to click on them. The term “click bait” is a fishing metaphor. Just like in fishing when you cover your hook with a worm to make the fish want to swallow it. Same thing when displaying something. You put something super intriguing in front making people want to click on it. When they open it up it has nothing to do with t he title.

  • “Life-changing”
  • “Jaw-dropping!”

How to Create the ideal headline?

If your stuck, and not sure what title stands out, then try a Title Generator. For example, the online tool suggested enticing headline titles based on “Seattle Web Design”.

  • Does Seattle Web Design Sometimes Make You Feel Stupid?
  • I Don’t Want To Spend This Much Time On Seattle Web Design. How About You?
  • If Seattle Web Design Is So Bad, Why Don’t Statistics Show It?
  • Is Seattle Web Design A Scam?

What to include

There are a couple of things you must include when making a title.

  • Must be interesting. For example, if I am talking about the best websites to buy computer parts from the title should be more than “10 best websites to buy computer parts from.”
  • Try to be engaging with the viewer make them think, ask a question, trigger an emotion. Try making your title spark conversation, or controversy.
  • When making a title don’t make it too long. This will make the reader bored or disengaged. Be as direct as possible don’t wander around and make your point not clear.


When making a title using a nice font can be very helpful. It shows creativity and it shows that you put effort into your website, blog, etc. On the other hand, don’t pick a font that is hard to read. You don’t want your viewer to spend a lot of time on your title it should be brief and to the point but, just enough styling so that it shows creativity and character. Also, when making your title make it bigger and mark it clearly as the title. Underline it put it in bold so that people know what the website, blog, etc. is about.

Takeaway on Titles

Getting your website more views is a lot quicker and simpler than you think. All you need to do is create attention-grabbing title coupled with quality content. A few simple ways you can do this is by making your title bigger, in bold, underlined, and in a different color. Remember, there are wrong ways to grab people’s attention. Hence, why click-baiting is a definite NO and will only throw out false information or false advertising. In addition, a successful business will not waste the time and money in building bad reputation so Don’t do it.

  • Be creative there isn’t a specific way to make a title.
  • You shouldn’t spend the least time on the title, as it will be the hook to your webpage.

Seattle SEO Now is a local Seattle SEO Agency. We specialize in driving traffic and maintaining a good website ranking, standing and reputation for businesses

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