How Airbnb used its website to succeed, but what does the future hold?

Most people have heard of Airbnb and may have used the service? If not, the online website connects people who want to rent out a room or their homes to people looking for accommodation. A website is the core part of ensuring how Airbnb could succeed in making it a $2.6 billion company. In fact, Airbnb is one of the many widely known companies in the tech industry! But, with the recent message from its CEO Brian Chesky with a layoff of 25% of its workforce, it seems the picture of the hospitality industry may be grim.

Yes, there are signs of positivity, and yes, there will be creative workarounds in restarting the economy. But, this will not happen overnight.


No Real Estate

Understanding Data

With the current shift of customers and customers’ reluctance to book a bedroom or home any time soon. Bookings are expected to drop, and the industry will see a drop in occupancy.

When the economy returns to “normal,” Airbnb will need to understand better the data and additional costs incurred in the sanitization of rentals. Will they continue to compete with the larger hotel chains that may be better equipped than the small-time homeowners? Or will the current rental properties shift from short-term rentals to long-term rentals? In turn, Airbnb will most likely lose its inventory of property and rooms available.

Data scientists are constantly collecting data from their customers and sharing it with their web developers, designers, engineers, and online marketers to improve their quality of service and reach a wider range of audiences worldwide. On top of that, the marketing team at Airbnb will have to focus on new strategies and market needs.

Website Enhancements

Without a doubt, Airbnb will need to incorporate new features into its existing solid website. Like in the past, the website and its online strategies have helped boost Airbnb’s online exposure. The company will only need to continue on this path. The design of Airbnb’s website has been on the key fundamental task of allowing visitors to locate what they are looking for quickly, and this will need to continue amidst new market challenges.

Airbnb’s website was created as a custom website and has continued to grow based on new features and functionalities. We will only need to wait and see how this tech company takes on this new challenge to change how we may travel, shop, rent, and book rooms.

Cleanliness & Privacy

More importantly, hotels will have trained staff and equipment to make sure rooms are sanitized correctly. On the other hand, Airbnb’s customers will be faced with the decision to clean themselves or hire professionals that will clean based on standards set by the Centers for Disease Control and Prevention. For example, many large hotel chains use electrostatic spraying technology to spread disinfectants that broadly kill germs in rooms.

Airbnb’s new standards also follow C.D.C. guidelines, including using masks and gloves when cleaning and allowing the buildings to rest for a 24-hour waiting period between guests. But imagine the loss of revenue for those missed days!

Then comes the promise of privacy. How will that be tackled?

Website Information

Of course, websites and online content will be much more important and used as a tool for all businesses. Whether it’s an established business or one just starting up? It will be a challenge to succeed without any online presence.

Though large tech companies like Airbnb will find new ways, rules, and practices to get their businesses back to the “norm,” it will take time and carefully thought out strategies.

Side note

Seattle SEO Now is a local Seattle SEO Agency. We specialize in driving traffic and maintaining a good website ranking, standing and reputation for businesses

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