COVID — 19 Pandemic Impact On Online Marketing

An Online Market is a virtual place where one can buy or sell products and give service from home or workplace by using different website services through the internet. Online Marketing contains tools such as Email Marketing, Social Media Marketing, and many more. Some Online Marketing strategy includes using Social Media Advertisements. The core objective of Online Marketing design is to reach out to a customer through different media where they are online on internet reading, searching, socializing with one another, and shopping.

“Online Marketing”- also referred to as “internet marketing”- is just a subset of digital marketing. While digital marketing deals more with digital technology, online marketing focuses more on marketing campaigns that require live internet connection, such as pop-up ads and PPC campaigns. Some of the most common online marketing efforts are websites, SEO, PPCs, display advertising, and social media marketing.

Currently because of the Coronavirus pandemic “stay home, stay health” state order, more than ever people are relying on Online Marketing Services. Staying at home and using Online Marketing become millions of Americans a day to day activity. A Traditional Marketing System is facing a big-time challenge and as a result, some of them are filing bankruptcy or they are transferring to an Online Marketing strategy. Online Marketing more than ever proves to be a more competitive, reliable, and secure marketplace where people can feel safe and secure when they shop or sell.

Overall, Online Marketing is providing essential services during this challenging pandemic time. More companies are changing their business strategy by including online marketing services so that they will provide safe and unlimited access to users.

Topics that will be covered include:

1. The impact COVID-19 has had on businesses.
2. What businesses have done differently during COVID-19?
3. How to effectively market business during COVID-19?
4. Which businesses have not been impacted, and have not changed during COVID-19?
5. Businesses that may not be fully utilizing online marketing.
6. Why businesses may be reluctant in adopting online marketing.
7. Bad examples of online marketing.

1. The impact COVID-19 has had on businesses

In this unprecedented time of the pandemic, businesses are facing an expected challenge. The impact COVID-19 has had on a business is very difficult to estimate its long-term effects. In a proprietary survey of business sentiment conducted by Think Why, 17.6 percent of Seattle-area business leaders say their company’s communications protocol during the crisis has been either poor or very poor. Forty-one percent say the coronavirus will have a negative impact on their business for years to come. Survey respondents also have gloomy views about the virus’s adverse impact on the local labor market, rating the harm at 7.5 out of a possible 10, with 10 being worst. They’re also skeptical about the ability of the U.S. economy to quickly rebound from the crisis, rating chances of that at just 5.3 out of 10.”

2. What businesses have done differently during COVID-19?

An effective marketing strategy is very critical for business during Covid-19 to overcome the challenges and succeed, the Covid-19 pandemic and the lockdown negative impact changed the normal business operation and as a result, a few companies are trying to manage their business according to the current situation. Example: According to click Orlando article “MyPillow — A pillow manufacturer based in Minnesota; the company is focusing 75% of its production efforts on making face masks for health care workers. The company hopes to make 50,000 units a day shortly, according to FOX 9 in Minneapolis-St. Paul.”

3. How to effectively market business during COVID-19?

Due to pandemic, lockdown, and social distancing norms of Covid-19, Most marketing business has negatively impacted and it’s difficult to estimate its long-term effects. On the other hand, there are few companies that utilize their resources and knowledge to overcome their challenges. Example: A survey was conducted by the Seattle Tech CFOs group, consisting of 100 Seattle-area CFOs that work in tech-oriented businesses. “I think what we are seeing in this data is that Seattle area tech businesses are both extremely resilient and flexible when it comes to adapting to challenges of any magnitude,” said Chef CFO Evan Fein, co-founder of the group, in a statement. “That these companies, 80 percent of which are privately held, have been able to not only survive but excel, in these challenging times is a testament to their leadership, their workers, and the criticality of the software and services they provide.”

4. Which businesses have not been impacted, and have not changed course during COVID-19?

There are a lot of businesses which have not been impacted by Covid-19, in fact, some of the business’ demands are reaching their highest peak. Some of them are as follows:

Online Shopping: Online shopping is one of the businesses which is not impacted during Covid-19, as good example Amazon is one of the most profitable company according to the USA Today report “Amazon sold, shipped and streamed more food, products, and video content during the first three months of 2020 — revenue rose 26% to $75.5 billion — as it became a truly essential provider for consumers staying at home to help slow the spread of the coronavirus.”

Food Delivery: This is another business that was in high demand. During the shutdown people were staying at home and ordering food from restaurants because of that Uber eat, DoorDash, Postmates, Amazon Prime and many more delivery companies were making good business.

Streaming Services. Netflix, Amazon Prime, and many more Companies were also another high demand business during Covid-19. According to the Market Watch report, Netflix revealed that it added 15.77 million new subscribers which give its shareholders more profit.

5. Businesses that may not be fully utilizing online marketing

Successful Online marketing is a modern business strategy outcome. Some businesses are not capable of utilizing it, for different kinds of reasons. Example: According to MarketWatch report Ross Stores stock falls as company sees challenges. A company like ROSS — Dress for less has an opportunity to utilize the market, but the Company marketing strategy failed to take the company in to the next level. For such reason during this Covid-19 pandemic companies like ROSS is negatively affected.

6. Why businesses may be reluctant in adopting online marketing

Although advances in marketing technology make things easier, marketers continue to face an uphill battle on their path to find a one-size-fits-all business model. The challenge? Too many options and finding the ones which suit your target audience. Because of this, the marketing industry continues to ride a wave of ups and downs as we transition into 2017. (Stuart Ross Mar 16, 2017). According to Ross, the following are the main challenges faced by many companies.

Takeaway

Overall, though COVID-19 has created many challenges, it is also an opportunity to adapt and find opportunities. If your a small business, or any business and feel that your alone, it’s best to reach out to a marketing agency. Online marketing and SEO experts will help your online presence when it comes to:

· Managing technology,

· The difficulties and ways around gathering prospects,

· Engaging the customer,

· Measuring success,

· Helping your business get through the current challenges.

SeattleSEONow.com is one of many Seattle based agencies that help businesses stay competitive and be ready when the economy gets back to normal.