Con’s of Online Marketing

What to know about online marketing

Seattle SEO
8 min readMay 4, 2021

What is Online Marketing?

Online marketing is a set of instruments and methodologies used for promoting products and services through the Internet.

Online marketing is modernizing the way business owners and consumers purchase and sell goods and essential services. For several years, many brands and businesses have started to adopt online marketing much more extensively than traditional mass media marketing. Many companies have recognized the importance of online marketing. Particularly, inbound marketing tool that delivers better results and revenues than conventional marketing channels.

Online marketing varies from traditional marketing, which has historically included mediums like print, billboard, television, and radio advertisements. In conventional marketing, the cost to market products or services was often too expensive and difficult to measure.

However, in online marketing, anyone can participate by creating a website at little to no cost in both online and offline businesses. Online marketing is an unchangeable and unstoppable trend. It is the process of promoting products or services online. It is becoming very much popular among companies around the world. Because it helps businesses grow more extensively, it builds relations with customers, gives measurable results, improves sales, and positions your business on top.

Impact of Online Business Marketing

Today, practically every business has online exposure, working vigorously to reach its existing and potential customers. The main reason for this is that the Internet is now available in every corner of the world. More than 80 percent of the global population refers to the Internet for information. As a result, the Internet plays a pivotal role in ensuring that the business’s market reach expands significantly.

Many businesses today spend billions of dollars just on internet marketing and advertising. This well depicts the impact of online marketing on businesses. Further, the outcome is also apparent because the companies and marketers make a massive profit via the channel.

Online marketing methods

Online marketing methods are cited as the most effective and cost-friendly ways to promote a company and generate leads. There are many ways to market online, and not every tool is right for every business — some of the most common online marketing techniques today and some pros and cons of each.

Search Engine Marketing/Pay Per Click Advertising

It involves purchasing advertising on search engines (e.g., Google Ads) to drive more traffic to your website.

PROS: It works considerably faster than organic search engine optimization (SEO), and when done correctly, it can be quite useful.

CONS: Most businesses do not do SEM/PPC correctly. It is challenging to get proper methods to get the audience’s attention to stay in the competition with those who are buying ads. The result: Google makes more money on Google Ads than most companies who use it.

Social Media Marketing

PROS: Social media is indeed a wide-open world for marketing right now. Finding the right followers helps to generate more sales and passionate fans who will buy repeatedly and spread the word about you.

CONS: It is not easy to find your niche market without help because of a massive social media feature. It leads to end up wasting marketing dollars by reaching too few people. Additionally, fewer users respond to paid ads because they are starting to view them more like mass advertising.

Email Marketing

PROS: It can personalize your message and control your brand awareness more directly with email — which can prove very useful.

CONS: Nowadays, people are getting so inundated with email that fewer and fewer people are opening them. (Many email programs also occupy spam filters that may stop recipients from even seeing your emails.)

Content Marketing:

PROS: It involves providing quality written and visual content across all available channels (both online and offline).

CONS: Content marketing establishes useful and helpful business information. In return, it helps in building trust and brand awareness over time. Content marketing needs a lot of time, effort, and money upfront before you generally see results.

Pros of Online Marketing

Online marketing is vital for three primary reasons :

  1. To attract and advance, retain the attention of the viewers.
  2. To convince or persuade the audience to act after viewing your business online. Theoretically, this action will be beneficial for your business.
  3. Build a sense of trust among your audience by providing them with good quality in both products and services.

In addition, to these three crucial reasons online marketing has numerous benefits:

  • Assures a broader reach to the customers — Physical limitations do not bind an online business. You can utilize your online space to sell products in any part of the country or abroad without creating a physical store.
  • Secures measurable results immediately — A business can achieve measurable results in a short time because online marketing allows you to track purchases, clicks, sign-ups, and visits.
  • It leads to lower overheads for the business. When you operate a business online, the overheads are less than those in the offline stores.
  • It lets you track the preferences of customers and potential customers. With online marketing, you can keep on track of past purchases and the likes of the client. It will help the businesses individualize their offers following the preferences and the choices of the customers.
  • It helps to develop customer relationships — Online businesses help build strong relationships with customers in real-time.
  • It is more convenient for customers. Within an online business, you don’t even have to bother about work timing. Further, via the company’s online presence, the customer can buy the products they desire at any time. As a result, there is no difficulty in visiting a physical store.

Cons of Online marketing

Online marketing grants businesses of all sizes by providing access to the mass market at a reasonable price. Contrasting to TV or print advertising, it allows truly personalized marketing. Online marketing also comes with several disadvantages you should be aware of.

Skills and training

It is better to ensure that your staff has the right knowledge and expertise to carry out online marketing successfully. Tools, platforms, and trends change rapidly, and you must keep up to date.


Adjusting online advertising campaigns and creating marketing content is a task that can take up a lot of time. It is essential to measure your results to ensure a return-on-investment.

Online Marketing Involves Too Many Competitions

While you can attain a global audience with online marketing, you are also up against international competition. It is challenging to stand out against competitors and grab attention among the many messages aimed at consumers online.

Complaints and feedback for customers

Any negative feedback of your brand can be visible to your audience through social media and review websites. Carrying out effective customer service online can be challenging. Negative comments or failure to respond effectively can damage your brand reputation.

Security and privacy issues

There are many legal considerations for gathering and using customer data for online marketing purposes. Take care to comply with the rules about privacy and data protection.

Limited space for ads

The message in a time of Advertising must be not complicated to fit into the available space. So, you might need to find creativity with the call to action. You will possibly also have to compete with other business owners trying to promote their brands. While there are so many forms of advertising, it pays to combine them to increase the reach and see which works the best.

Declining ad-clicks

The click-through rate is gradually decreasing. While online advertisement enticed many users to click, people became more immune to marketing charms over time. Many internet users actively block advertising through browser extensions. Many others choose to ignore them.

Some ad formats are not popular because they create a distraction or prevent people from quickly reaching the desired content. For example, some people will watch the countdown clock waiting to skip the ad and continue their video.

Overall, to make sure your company will profit from online marketing, it is safe and sound to start with research. It is helpful to consider both the advantages and disadvantages of online marketing. They determine whether your target audience is online.

It also verifies which social media or websites they frequent start to help you pick the right ad format. Give online marketing a try to see if it works for you.

Others can copy online marketing Campaigns

Trademarks or logos used to defraud customers and take away a sizeable market share from you. These can also perpetuate negative and erroneous information about your brand, product, or service that will ruin your online reputation.

Online marketing may not be appropriate for your product

Some products and services target the elderly. And only a few percentages are tech-savvy and may not have access or do not even know how to get online.

Online marketing is highly dependents on technology which can be prone to errors.

Non-working links to important landing pages and pay buttons that ruin targeted audiences’ hold and lose profitable business.

All people do not yet embrace online marketing

Not all people bought into the idea of online marketing. But they are preferred to choose or emphasize products that they can touch before they purchase. Many are still concerned and have severe doubts about online transactions’ security that they fear going into one for business purposes.

  • Online marketing relies entirely on electronic media, which comprises electronic media goods and their handling experts.
  • Online marketing needs to be updated frequently as per changing technologies to cope with the predominant futuristic electronic media trends. The wise expectation in the regard mentioned above is essential.
  • The international exposure of a particular brand dealing on electronic media inevitably globalizes your business identity. In return, it demands inevitable development and improvement in your brand product’s value at any cost to keep your existence alive in the uncontrolled arena of marketing competition.
  • With an immense amount of information and product options to choose from on the web is difficult for consumers to pick which brand they want.

Additionally, it is hard for them to tell which brand is best since they do not get to see or touch the product rather than buy it physically. It is frustrating because a purchaser may order something that appeared to be a certain way on the website but was different in person.

Unfortunately, since the internet medium allows for a misleading representation of products, it can often be challenging for the consumer to tell between a quality product or service. The results can be unhappy customers.

But the fact is online marketing works in terms of customer conversions.



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