Black Hat Vs. Grey Hat Vs. White Hats of the SEO World

These hats per se, are people who follow the guidelines of an SEO or those who don’t or even a little in between. SEO strategies can include a white hat to black hat practices. To give you a basic understanding of what the hats mean see it as, that the Black hats are mischievous not following the rules maybe even a little bit of hacking! The White hats can be seen as basic users on any SEO just do whatever they want within the guidelines of that SEO. The Grey hat’s I see them as the neutral they do either or of the characteristics of the two or to be a little nerdy like the Grey Jedi from Star Wars, using good and evil at the same time.

What is SEO

But this can also be any area where Black Hat’s may hide in the shadows of the websites you may be clicking on. Black Hats can put a website up on the internet, you the basic White Hat user comes across the website because you the user searched iPhone 12. You click on the website, seeming that it looks credible because of the design of the website. The reason you clicked was because the price of the phone which lead you to the website in the first place. Now you pay for the phone because everything seems fine. The Black Hat now has your info because he knew that people would click on the site because it’s a brand new phone.

A “brief description” of a Grey Hat in this situation would be someone who would download or purchase some illegal content because they searched up for example a movie that comes out in theater and the SEO configures all the websites to make sure that it’s possible that you can find what you’re looking for. So they decide to download it off a Black Hat’s website. But they themselves understand that the Black Hat’s website they download from is credible enough but is still illegal in many ways. Also they might just as well as be someone who does the same routine of a White Hat a basic user watching something like YouTube.

Benefits of SEO

Benefits of SEO as a business model it can be used for company leads in the business to business part of the SEO under social networks, content, blogs. Digital marketing strategies help so much with getting you to the top when using different strategies from the competitors. SEO can improve your website speed for a business you can also lose a sale on your website because of the speed itself.

Black Hat’s use these benefits to scam or use illegally in many ways they can do this by advertising a website through an SEO to scam you with ads to get you to go to their website. White Hat’s use these benefits to their advantage by making sure that they can make their SEO acceptable for everyone. The Grey Hat’s in this situation can play this into so many ways by they are the in between group so they can use really anyway to make even their SEO work as a White Hat’s does. Overall in the benefits of everything the Black Hat’s will run amuck on all these benefits because the help them too.

Case Studies

Black Hats can infiltrate websites that haven’t been updated. But in this “Case” Black Hat’s will try to update their websites to be at the top of an SEO ranking to sell content more easily. By keeping up with content and all the examples listed above can help Black Hat’s sell content illegally but more on a competitive scale.

White Hat’s need to do this if they want to help their websites as well but they use their sites for the greater good. But White Hat’s need to use these to make a way with the competitors. Back links especially help because in a google algorithm they will put a website up in the ranks of competitors if the website has quality backlinks.

Grey Hats are in this middle where they take the chances of both Hat’s in this scenario it’s like “The Good, The Bad, And The Ugly.” So really overall, the Grey Hat can follow these Case Study tips to help.


Overall, there are a lot of parts of SEO’s especially on the topic of Black Hat’s, Grey Hat’s, and White Hat’s. As any great online marketer it’s best to opt for a service that strictly works with white hat SEO.

Seattle SEO Now is a local Seattle SEO Agency. We specialize in driving traffic and maintaining a good website ranking, standing and reputation for businesses