Being an SEO expert in Seattle

Every business should have a website. You could argue small businesses need websites even more so than big businesses. What small businesses really need, along with a website is good Search Engine Optimization. In order to get the full effect that a website can give, SEO is essential! In fact, SEO helps small business owners create effective traffic to their websites. In addition, SEO done correctly will help rank websites higher in search engines. Thus allowing more potential customers to increases conversion and generate sales.

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In Seattle, SEO specialists are especially necessary for most small businesses. Especially when the competition is fierce, and It’s difficult to generate leads and sales without a prominent placement on search engines. Hence why finding and having a good SEO agency should be a high priority. More importantly, as an SEO professional, you need to build the right credentials to get the customers to hire you!

However, there are things to be wary of when getting into this career, and avoiding such pitfalls will help you get there smoothly.

What is SEO?

SEO specialist Seattle job market

Benefits of being an SEO specialist in Seattle

As an SEO what you should and should not do

Kiss goodby to scammy SEO techniques

Case studies in Seattle

“Seattlemitsubishifuso.com is a local truck dealer business in Seattle. Ron Johnson had come to Visualwebz when an ex-disgruntled employee had seized the website. We worked with Ron and were able to take control of an old outdated website. In addition, we recreated the various social platforms which they had lost… The results based on our SEO strategies and careful planning have allowed the Seattlemitsubishifuso.com website to effectively rank and reach the first page. Keywords such as Seattle Mitsubishi trucks and Seattle Fuso trucks etc promptly appear higher. Which results in more customers’’.

This case study shows that SEO specialists have a powerful role in the success of a business. Once reputable, qualified, and experienced SEO experts started work on this site, they focussed on keywords like “Seattle Mitsubishi trucks”. In turn, getting the site to rank high and on the first page of search queries.

What skills employers look for in SEO specialists

Tips on how to start SEO

Drawbacks of being an SEO in Seattle

SEO specialists in Seattle, don’t all get paid well. Especially to live comfortably in Seattle. According to Seattlerefined.com, around $70,000 is needed to live comfortably in Seattle. A study by Glassdoor found the average SEO specialist in Seattle makes about $50,000+. So although not terrible, it is a setback to wanting to become an SEO expert in Seattle. But, don’t be deterred, as you get better, you will be able to get better gigs that pay you more!

How Search Engines Work

Relevancy is how well a website matches someone’s search. For example, if you search red lipstick, google will search its index for sites related to red lipstick.

Authority is why you don’t get results like red shoes or blue lipstick. Authority is how much that search engine trusts any given website. For example for google, authority is measured using links. Meaning the more links a page has pointing to it, the more authority that page has in Google’s eyes. When other prominent websites on the same subject link your site, it proves the content is of high quality.

Quality is based on your site’s online reputation, your content’s structure, and how users interact with your site. This ties back in with the tips earlier, your content has to be organized and look appropriate for your audience.

How Websites Work

How a website gets from server to browser

  1. A domain name is chosen and purchased, then that domain name is linked to an IP address.
  2. A user then types in your domain name which is now accessible through the IP address. The browser makes a request to turn the domain name into the IP address. Then it requests the code that makes up the webpage, the server then sends those resources to the browser.
  3. The browser then assembles the webpage from the code that is requested.
  4. The browser downloads, parses, and executes the code necessary and makes any final requests necessary if more code is needed.

Code That Makes Up a Webpage

Html is the backbone of a website, making up the actual content that goes into it. This means structure, content, links, and just the basic format of a web page.

CSS is how a website looks. Meaning fonts, colors, and layout, among other things. This is extremely important for making your websites to be presentable and user-centered.

Javascript makes a website come to life with its interactivity. In fact, Javascript opens up many possibilities for your website. It can create a pop-up, direct the user to a different part of your website, or even run ads. Unfortunately, there are repercussions when using javascript, Moz.com explains this very well. According to the site, pieces of javascript code, “are invisible from your page’s code until they are rendered. This means that search engine crawlers won’t see what’s in your JavaScript — at least not initially.” this means that there will be complications even if you try to organize your content with javascript. So use dynamic programming language wisely.

Takeaway on Becoming an SEO Expert in Seattle

Seattle SEO Now is a local Seattle SEO Agency. We specialize in driving traffic and maintaining a good website ranking, standing and reputation for businesses

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